Myokinetix is a sports-focused physical therapy center serving athletes and active adults with ACL injuries, sports injuries, and chronic pain across Morris and Bergen Counties. Despite a 5.0 Google rating and 172 reviews, local visibility lagged due to limited keyword rankings, missing schema, and on-page SEO gaps. They partnered with Monday Digital for expert local SEO and GBP optimization to close gaps and boost visibility.
Conducted Through SEO Audit
Targeted GBP Optimization
Published 54 Posts & Q&A
Created 60 Geo-tagged Media
Added Schema Markup to Pages
Built 68 Local Citations
These improvements sharply increased local visibility and engagement across both profiles. Service coverage expanded, content gaps were eliminated, and tracking accuracy improved. As a result, total GBP interactions rose 43%, direction requests increased 148%, phone calls grew 22.81%, and website clicks climbed 17.81%.
Content Was Poor & Generic
Only Two GBP Categories
No Service Details Listed
Ho Ho Kus Had Zero Reviews
Very Few Photos or Posts
No Tracking for Gbp Links
Rewrote Keyword-Focused Copy
Expanded GBP Categories
Added Service Details
Optimized Ho Ho Kus Profile
Uploaded Photos, Videos, & Posts
Added UTM Tracking Links
This strategy helped close competitive gaps and improve visibility against larger brands. Average keyword rankings improved by 2.41 positions. Posting activity exceeded industry norms. Myokinetix also built the largest local Q&A presence with 54 entries. These efforts strengthened authority & increased website traffic by 18% across both clinic locations within six months.
Rivals Outranked for Multi-Location
Poor Community Engagement
Competitors Had More Keywords
Limited Category Coverage
Weak Local Content Presence
No Competitor Tracking System
Dual Location Authority Built
Consistent & Focus Engagement
Focused Keywords Expansion
Expanded Service Categories
Optimized & Focused Local Content
Monthly Competitor Monitoring
This content strategy significantly increased visibility and engagement on local search results. Myokinetix published 54 GBP posts, built a 54-entry Q&A library, added 60 geo-tagged media assets, and launched 28 Quora posts. This work provided stronger discovery signals and contributed to a 148% increase in direction requests.
Inconsistent Posting Schedule
Empty GBP Q&A Section
No Presence on Quora
Lower Engagement Than Rivals
Media Lacked GEO Signals
No Research Stage Strategy
Weekly GBP Posting Plan
Built Keyword Q&A Library
Active Quora Content Posting
Engagement-Focused Cadence
Added GEO-Tagged Media
Monthly Strategic Plan Provided
Working with Monday Digital was transformative for Myokinetix. Their strategy delivered 23% more calls, 148% more client direction requests, and 18% more website traffic. This complete local SEO transformation dramatically improved our visibility, patient engagement, and overall local search performance.
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