American Pools & Remodeling is a licensed swimming pool contractor serving Arizona’s East Valley, specializing in pool cleaning, maintenance, remodeling, and repairs. Despite a 28-year-old domain and strong licensing credentials, they faced near-zero organic traffic, low Domain Authority, weak local visibility, and an outdated website. Competing against businesses with hundreds of reviews, they needed a complete digital transformation. American Pools chose Monday Digital for our proven expertise in local SEO, technical optimization, and conversion-focused web development.
Website redesign & development
Local & Technical SEO
GBP optimization
Service content optimization
Local schema implementation
Service area expansion
The redesigned website achieved mobile PageSpeed improvements from 54 to 85+ and desktop scores from 67 to 92+, reducing load times by 40%. 19 new pages were launched with full responsiveness, stronger SEO structure, improved user experience, and complete compliance with Core Web Vitals standards.
The optimized profile achieved a measurable increase in local engagement and visibility, with consistent content driving discovery. Profile views grew by 23% in just six months. This improvement came from clearer service details, better relevance, and a more organized profile that could stand up to competitors with many more reviews.
Inactive business profile
Weak business credibility
Poor service visibility
Missing local relevance
Low local search presence
Consistent warm-up & publishing
Engaging Content & Q&A
Enhanced GBP credibility
Detailed service listing
Enhanced relevance signal
Strengthen local search signal
Service pages now rank for 50+ organic keywords (up from 12) and generate over 2,400 monthly impressions. Average time-on-page increased by 35% because of richer content, while 11 pages were indexed within 7 days. Thus, it improves the visibility, engagement, and overall search authority.
Thin, low-value content
No keyword targeting plan
Weak or missing metadata
Images lacked alt text
Poor internal linking structure
Minimal Google indexing
Rewrote all service pages
Targeted keyword research
Optimized meta parts
Updated SEO-friendly images
Implemented local schema markup
Strengthened internal linking
Within 28 days, organic clicks increased 63%, and impressions grew 64%. High-value keywords like “pool repair phoenix” surged +3,033%, while brand searches rose 333%, significantly improving visibility and competitive positioning across the Phoenix metropolitan market.
Zero Monthly Organic Traffic
Very Low Domain Authority
Minimal Keyword Impressions
No Local Search Visibility
Low Visibility on Search Results
Weak Brand Search Presence
Increased Organic Clicks by 63%
Domain Authority Improved
Increased Impressions by 64%
Boosted Local Impressions 3,000%+
Improved Search Visibility
Strong Targeted Brand Presence
Working with Monday Digital has been transformative. Our website and Google Business Profile now attract far more traffic, with a proven 63% increase in organic clicks. Their expertise in SEO, content, and web design truly improved our online presence & leads in the Phoenix market.
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