7th Avenue – Aesthetic Modular Sofa Store

Client B. Shaw
Timeline 2019-Presents
Industry Furniture & Home Furnishings
Monday Digital project details destop view
7th-Avenue desktop view

Project Background

7th Avenue is a fast-growing modular furniture brand on Shopify Plus that offers customizable home-living products. As their customer base expanded, they needed a stable, fast, and flexible ecommerce setup that could handle complex product configurations.

Since 2019, Monday Digital has supported its growth with ongoing Shopify Plus development. Our focus has been on building a reliable, high-performing store while continuously improving features and platform scalability.

What We Did

  • Store optimization

  • App integration

  • Feature enhancements

  • Custom app development

High-Performance Shopify Plus Store Management

Service Brief

We maintained a fast, stable, and scalable Shopify Plus store for 7th Avenue. Our work ensured smooth product discovery, optimized speed, and a mobile-first experience while supporting modular product purchasing and long-term platform reliability.

Challenges

  • Slow page loading speed
  • Complex product configuration handling
  • Inconsistent mobile user journey
  • Limited scalability for growth
  • Storefront performance bottlenecks
  • Frequent content update needs

Solutions

  • Speed-focused code optimisation
  • Clean & scalable template structure
  • Mobile-first UX improvements
  • Stable modular purchase flows
  • Continuous performance monitoring
  • Ongoing store maintenance

Monday Digital project details mobile view
7th Avenue mobile view

Ongoing Feature Improvements for Growth

Service Brief

We delivered continuous feature enhancements to make shopping easier and more intuitive. Our updates focused on UX improvements, new product features, performance tuning, and real-time configuration logic to support a smoother, more engaging buying experience.

Challenges

  • Outdated product-related features

  • Limited real-time configuration

  • Low visual engagement

  • Complex customer shopping flow

  • Slow update rollout process

  • Feature gaps during expansions

Solutions

  • Enhanced product interactions

  • Real-time logic improvements

  • Stronger visual presentation

  • Simplified customer journey

  • Faster & stable deployments

  • Scalable feature upgrades

Ongoing Feature Improvements for Growth
Smoother App Integrations for Scalability

Smoother App Integrations for Scalability

Service Brief

We integrated essential Shopify apps to support reviews, inventory management, personalization, bundling, and upsells. Every integration was optimized for compatibility, speed, and scalability, ensuring smooth operations without slowing down the storefront.

Challenges

  • Slow third-party app performance

  • Conflicts between installed apps

  • Inventory sync inconsistencies

  • Weak personalisation capability

  • Limited bundling flexibility

  • Platform extension limitations

Solutions

  • Optimized app performance

  • Clean & conflict-free integration

  • Stable inventory syncing

  • Better personalisation tools

  • Flexible bundling solutions

  • Measurable platform extensions

Custom-Made Shopify Apps for Operations

Service Brief

We built custom Shopify apps to support unique workflows and data needs. These apps improved backend efficiency, delivered accurate real-time information, and solved challenges that off-the-shelf tools couldn’t handle for a growing modular product brand.

Challenges

  • Off-the-shelf limitations

  • Complex operational workflows

  • Need for real-time accuracy

  • Scaling data management issues

  • Manual internal processes

  • Feature gaps in existing tools

Solutions

  • Purpose-built Shopify apps

  • Automated operational workflows

  • Real-time data delivery

  • Scalable data handling

  • Easier & secure online process

  • Custom feature development

Custom-Made Shopify Apps for Operations

Quotes From Our Happy Client

"7X Sales Growth Achieved"

Working with Monday Digital has been a game-changer for our brand. Their constant support, clear communication, and smart technical decisions helped us scale smoothly. Thanks to their work, we confidently handled more traffic, improved conversions, and ultimately achieved 7X sales growth.

Jon Larson

B. Shaw

MD, 7thAvenue

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