The Google Local Pack earns the highest CTR in local search and pulls the biggest traffic share from Google Maps and regular results. Most users tap on the first three map results before they look anywhere else.
This guide shares the newest data from 2025 studies that show how the top three positions control attention and clicks. It also highlights the percentage of traffic each position captures.
You will see clear numbers, simple terms, and easy explanations. Each statistic includes what it means, why it matters, and how a business can respond.
What Is the Google Local Pack?
The Google Local Pack shows three nearby businesses inside a small map box. It appears above most normal search results, giving these map listings far stronger search visibility within the Google Maps interface.
Google places the Local Pack at the top because people respond fast to local results. According to RedLocalSEO, in 2025, 44% of local searchers clicked on Local Pack or Map Pack results. It shows how much attention the top three positions get and why Google prioritizes them over organic listings for local searches.
Why It Dominates Local Search
- It sits above regular results, which pushes most users toward the map area.
- It shows clear business details that help users decide with very little effort.
- It loads fast on mobile and gives simple options like call or directions.
- It uses real-time location signals that match results with nearby search intent.
- It gives higher trust since many users believe Google filters top local choices.
- It covers more screen space, which lifts overall visibility for the top three spots.
12 Google Local Pack Statistics You Need to Know (2025 Update)
The Google Local Pack drives the highest CTR in local search and dominates visibility. This guide summarizes the 12 most important 2025 statistics and shows how businesses can respond to them.
1. Google Local Pack Traffic Impact
Stat: Businesses in the Google Local Pack receive 126% more traffic and 93% more actions like calls, clicks, and directions compared to ranks 4-10. (soci)
Appearing in the top 3 map listings gives businesses far greater exposure than lower-ranked competitors. Most users are naturally drawn to these prominent listings.
This traffic boost also creates more engagement, including calls, website visits, and map directions. Businesses can turn these actions into real leads.
To respond, you should optimize Google Business Profiles fully and maintain accurate information. Regular updates improve chances to enter the 3-Pack and capture high traffic.
2. Local Search Intent Share
Stat: 46% of all Google searches have local intent. (krofile)
Almost half of all searches involve local intent. It means the user wants nearby businesses or services. It shows how critical local SEO has become for visibility.
Businesses that ignore local search lose a huge potential audience. Appearing in the Local Pack helps capture these users before the competitors.
Marketers should prioritize creating or optimizing business listings and location-specific pages. Focused keywords matching local queries improve ranking chances.
3. Proximity Ranking Share
Stat: Proximity accounts for 48% of Local Pack rankings (feedthebot)
Google favors businesses that are physically closer to the searcher. Nearly half of all Local Pack placements depend on proximity signals.
It shows why local relevance is as important as SEO quality. Being closer to the user increases click likelihood and real engagement.
Businesses should ensure accurate addresses and locations in Google Business Profiles. You should consider local citations to strengthen geographic relevance.
4. Click and Search Intent Stats
Stat: 42% of searchers click on Local Pack results; 44% of local clicks go to the pack, vs 29% organic, 21% ads (soci, seoprofy)
The Local Pack dominates clicks compared to organic or paid results. Most of the users actively prefer top map listings for local queries.
It really confirms Local Pack’s importance in the overall search strategy. Ignoring map-pack placement reduces visibility and traffic significantly. All businesses should focus on the top 3 positioning and optimize profiles for accuracy, reviews, and category relevance.
5. Verified GBP Clicks
Stat: Verified Google Business Profiles in the Local Pack average 200 clicks per month (feedthebot)
Verified profiles consistently attract clicks. The verification signals trust to Google and users, which encourages real engagement. Businesses without verification miss opportunities for user interaction. These 200-plus monthly clicks could convert to leads or store visits.
So, you should claim and verify the business profile, keep information updated, and encourage customer engagement to maximize clicks.
6. Local Intent Appearance
Stat: Local Packs appear in over 90% of purely local-intent queries. (seoprofy)
For searches clearly asking for nearby services, the Local Pack almost always shows up. Google prioritizes local results for user convenience.
Missing from the pack means losing top-of-page visibility for highly relevant queries. Businesses risk competitors capturing the majority of local traffic.
You should focus on local keywords and categories to match query intent. Accurate location info improves inclusion in Local Pack results.
7. Business Profile Metrics
Stat: Average Local Pack business has 993 backlinks and 216 referring domains. (feedthebot)
Backlinks and referring domains indicate authority. The pack listings often belong to businesses with strong web presence.
It shows Google favors businesses with both local relevance and general online credibility. Low-authority sites may struggle to rank on the first page.
Businesses should build local backlinks from trusted sources, including directories, partners, and community sites, to improve Google 3 pack ranking.
8. Marketer Priority
Stat: 52% of marketers see Local Pack rankings as a key SEO success factor (seoprofy)
Local Pack placement is a top priority for professionals because it drives measurable results. Users notice Google map listings first.
Ignoring this can leave businesses behind competitors in the local market. It’s a high-impact area for ROI. You should invest resources in Local pack results optimization. Also, try to track clicks, calls, and impressions to measure success effectively.
9. GBP Signals Dominance
Stat: Google Business Profile signals drive 32% of Google 3-Pack rankings (feedthebot)
Google relies heavily on profile signals like categories, reviews, and updates. One-third of rankings are influenced directly by GBP activity.
Businesses that neglect their profile may lose ranking to competitors who actively manage their presence. So, you should regularly update the Google profile, encourage reviews, and ensure correct category and contact info for better ranking chances.
10. Map Pack CTR Statistics
Stat: Local Pack positions CTR: #1 → 17.6%, #2 → 15.4%, #3 → 15.1% (firstpagesage)
The top position receives a slightly higher CTR, but all three spots capture substantial clicks. Traffic is concentrated at the top. It really reinforces that being in the top 3 matters more than exact order beyond #3, where traffic drops sharply.
We have to focus on moving into the top 3. Small improvements in profile, reviews, or citations can lift a business from #4 to #3.
11. Local Pack Click Share
Stat: 33% of clicks from local-intent searches go to the Local Pack (seosandwitch)
One-third of local searches directly click map results, which is higher than many organic listings. It highlights the dominance of Local Pack.
Ignoring map optimization reduces overall traffic potential. Businesses outside the pack miss consistent opportunities. You should optimize the Google profile, respond to reviews, and use local SEO tactics to earn clicks from this valuable audience.
12. Local Search and Offline Conversions
Stat: 78% of local searches end in an offline purchase (sqmagazine)
Local searches frequently result in real-world sales. It demonstrates the strong commercial value of being visible in the Local Pack. Businesses not in the pack may lose direct revenue. Top visibility converts search traffic into actual customer actions.
You should prioritize accurate profiles, local SEO, and proper review management. Try to track offline conversions to see how Local Pack impacts sales directly.
CTR Breakdown: How Traffic Is Distributed Across the Top 3 Map Pack Results
Most local search clicks happen in the top three spots of the map pack, where visibility is highest. Below you’ll find how traffic splits, why the top spot wins, and what that means in real search behavior.
Click Distribution Table
| Position | CTR (approx) | Why does it get that share |
|---|---|---|
| 1 | 17.6% | The first result appears most visible and trusted by users. |
| 2 | 15.4% | Still near the top; gets many clicks but slightly fewer than #1. |
| 3 | 15.1% | The third spot still captures a solid share before attention drops further. |
What the Numbers Show:
According to FirstPageSage, the first position in the top-3 map pack gets roughly 17.6% of clicks from users, based on a 2025 study of local search page behavior.
Second and third positions also receive significant clicks, about 15.4% and 15.1% respectively. Together, the top three map listings capture almost half or more of all clicks on map-pack results in many queries.
Why Position 1 Receives the Highest Intent-Driven Clicks
- Top visibility draws immediate attention. Most users click the first business because it shows up first in the search.
- User trust and assumed relevance. When a listing is first in the map pack, people tend to assume it is the most relevant nearby choice.
- Instant access to key info. Position 1 often shows phone numbers, directions, and reviews right away. It makes the situation easy for users to act quickly.
Because of these factors, businesses in position 1 usually get more high-intent clicks. These users often want to call, visit, or learn more. So clicks from the map-pack top spot tend to convert better.
Why the Local Pack Gets More Clicks Than Organic Results
The Local Pack earns more clicks because users notice it faster, trust it more, and act sooner. Its layout, clear details, and simple actions help it outperform normal organic links.
Visual Prominence Draws the Eye First
Local Pack results sit at the top of the page with a bright map and business cards, so users notice them before organic links. This spot gives each listing strong visibility and higher click interest.
Reviews Create Fast Trust for Users
Star ratings and review numbers appear right under each business name. People scan these details and feel more confident about their choice. They often click the listings with strong scores.
Proximity Makes the Choices Feel More Useful
The pack highlights nearby options that match the search area. These spots are more practical because they seem closer and faster to reach. Organic results cannot show distance this clearly.
Instant Action Buttons Reduce Extra Steps
Call, directions, and website buttons appear right inside the Local Pack. These small shortcuts make actions simple, which also boosts clicks. Users prefer quick steps instead of opening slow and full websites. A fast, conversion-ready site makes those clicks count, making Web Design & Development services a competitive advantage.
Trust Signals Stand Out Clearly
Profile photos, open hours, and categories appear inside each card. These visual trust signals help users compare options more easily. Organic results hide these details on separate pages, so they get fewer clicks.
Better Match for Local Intent Searches
Most local searches happen because people want fast action. The Google 3 pack ranking supports this by showing close, reviewed, and ready-to-visit options. Also, this structure supports strong Google Local Pack ranking signals.
Smooth User Experience Creates Faster Decisions
The pack is clean and simple to read. Most of the users compare choices with less effort, which leads to higher clicks. This ease is a major reason the Local Pack outperforms normal search links.
Local Pack Visibility vs Overall Search Traffic (How Much Search Share It Owns)
The Local Pack holds a major share of all search activity because people often look for nearby services. Most users act quickly, so the section receives strong visibility and steady click flow.
Local intent shapes a large part of online behavior. Studies show that 46% of all Google searches have a local purpose. It means almost half the people on Google want help nearby.
Since the Local Pack appears for most of these queries, it controls a huge part of total search traffic. Users feel the section is more helpful than organic results because it displays distance, reviews, and action buttons in one place.
Local searches also result in real actions. Reports show 78% of local queries end in an offline visit or purchase, which explains why the Local Pack gets so much attention.
People often need quick solutions, so they choose results that look close, trusted, and easy to contact. The Local Pack meets all of these needs at the top of the page.
Mobile users push this trend even further. When someone uses a phone to search for a shop, clinic, or café, they usually want to go there soon.
This behavior feeds the pack’s high engagement and supports a stronger Google 3 pack ranking value for nearby businesses. Mobile searchers do not scroll much, so the top map results gain more clicks than normal links.
What Influences Local Pack Rankings
Local Pack results depend on clear signals that help Google match the right business to the right local search. These signals guide visibility, trust, and the click flow across the top positions.
Relevance: How Well Your Business Matches the Search
Relevance reflects how closely your profile matches the words a person types. Google checks your main category, extra categories, and key phrases in your Business Profile. Clear details help the system show your listing for the right query.
Proximity: How Close You Are to the Searcher
Proximity shows the distance between the searcher and your location. The closer you are, the more likely Google is to place you higher in the pack. This factor shapes click patterns because people prefer nearby options that feel easier to reach.
Prominence: How Strong and Trustworthy Your Business Looks
Prominence reflects your overall presence on the web. Google checks your reviews, NAP consistency, citations, and general authority. Strong signals help your listing look more reliable, which pushes higher CTR in the top three spots.
Why These Signals Affect CTR Differences in the Top 3
When a listing matches the search well, appears close to the user, and shows strong trust signs, it gains more clicks. Most of the users choose options that feel clear, reliable, and nearby, which shapes the traffic balance across the three map positions.
How Local Businesses Can Increase Their Map Pack CTR
Improving Map Pack CTR depends on clear details, trust signals, and steady activity inside your Google Business Profile. When these parts stay strong, you increase leads from local SEO and gain better user actions.
Strengthen Your Google Business Profile Details
You should add a clear category, a short description, a service list, and simple business info. These details help Google match your profile to the right queries and make your listing look more complete. Fixing Google Business Profile editorial summaries can also prevent visibility issues caused by inaccurate listing content.
Build Steady Review Growth for Strong Trust
You should ask customers for quick and honest reviews. A steady review flow signals activity, improves credibility, and encourages more clicks. High scores and recent comments can guide real searchers toward your listing.
Add Q&A, Services, and Product Sections
These sections help people understand what you offer without opening a website. Clear answers reduce confusion, and full service or product lists create stronger relevance inside the Map Pack.
Keep Your NAP Details Fully Consistent
Your name, address, and phone number must match across all online platforms. This consistency supports Google’s trust signals. Also, it helps your listing appear stable, verified, and dependable for local searches.
Use Fresh Photos and Regular Posts
Clear photos and simple posts give searchers a quick idea of your space, work style, or offers. Visual activity makes your listing look alive and draws more clicks than profiles that seem inactive. If uploads fail or disappear, resolve Google’s rejection of business photos issues so your listing stays visually active.
Improve Proximity Through Smart Service Area Setup
If you serve several nearby zones, you should update your service area inside your profile. It helps Google understand your coverage and may show your listing to more people searching close to those areas.
CTR Benchmarks: When Should You Worry?
CTR helps you understand how well your local listing attracts interest. Healthy ranges depend on industry type, search intent, and how complete your profile looks in the Local Pack.
Understanding Healthy CTR Ranges Across Local Searches
Most local listings fall inside a broad range because search habits vary. A healthy CTR often sits between moderate double-digit levels for high-intent services and lower levels for browsing-type searches.
Strong photos, clear reviews, and accurate details support the higher end of these ranges.
Industry Differences That Shape CTR Performance
Service industries, medical clinics, and restaurants often see stronger CTR because users act fast during local searches.
Retail or general informational queries may show slower click flow. These natural differences help explain why some businesses appear above or below general benchmarks.
Signals That Suggest Something Is Wrong
Low CTR often appears when review scores fall, major details stay outdated, or main categories do not match user intent.
If rankings shift, your listing may drop and lose visibility and clicks. Monitoring these signals helps keep your local performance stable. If you notice missing reviews, it is worth checking why Google business reviews are disappearing before CTR drops further.
End Note
The 2025 Google local pack statistics clearly show that the top three map results dominate clicks and drive the majority of local search traffic. Businesses in the Local Pack enjoy higher engagement and actionable interactions than organic listings.
By focusing on relevance, proximity, and prominence, companies can improve their rankings in the Google Local Pack. When your profile is optimized, reviews are coming in, and your details stay consistent, you’re more likely to earn clicks and leads from real local searches.
