KRULAB – Personalized Physical Therapy Solution

Client Dr. Kyle Krupa
Timeline February 2025 - September 2025 (7 Months)
Industry Healthcare / Physical Therapy / Sports Rehabilitation
Monday Digital project details destop view

Project Background

KRULAB is a sports-focused physical therapy practice serving athletes across Miami-Dade and Broward Counties, specializing in ACL rehab, sports injuries, dry needling, and performance training. Despite a perfect 5.0 Google rating with strong reviews, most keywords ranked beyond position 50, technical SEO gaps slowed growth, and the Deerfield Beach location lagged in visibility. They needed a data-driven local SEO partner. Monday Digital was chosen to rebuild its local presence, fix technical issues, and scale visibility across both locations.

What We Did

  • Dual-location GBP Optimization

  • Keyword Research & Clustering

  • Implemented Local Schema

  • Added GEO-optimized Service Page

  • iFrame Maps, Q&As & GBP Posts

  • Quora Backlinks for Authority

Google Business Profile Transformation

Results

These improvements drove strong local growth. Miami GBP views rose 141%, direction requests increased 109%, and phone calls grew 66%. Deerfield Beach gained 34% more views and 24% more direction requests, closing the visibility gap between locations.

Challenges

  • Missing Keyword-Rich GBP Text

  • Limited GBP Service Categories

  • No Detailed Service Content

  • Low Deerfield Beach Visibility

  • No GBP Q&A Engagement Section

  • Inconsistent GBP Posting

Solutions

  • Keyword-rich GBP Text Update

  • Expanded to 14 GBP Categories

  • Detailed Service Content Fix

  • Deerfield Local Growth Plan

  • Built GBP Q&A Setup

  • Consistent GBP Posting Rhythm

Google Business Profile Transformation
Competitor Analysis & Strategic Positioning

Competitor Analysis & Strategic Positioning

Results

This strategy produced clear gains: Miami’s Sports Injury PT ranking rose +5.61 positions, Deerfield Beach’s Sports Injury PT improved by +7.23, and Knee Pain PT advanced by +6.17. Expanded categories, content, and local links strengthened authority and surpassed competitor visibility.

Challenges

  • Competitors Had Stronger GBP

  • BARWIS Reviews Exceeded KRU

  • Competitors Used More Categories

  • No Competitor Tracking System

  • Low Domain Authority Score

  • Weak Local Content Presence

Solutions

  • Dual-Location GBP Strategy

  • Expanded 14 Service Categories

  • Regular GBP Posts & Q&As

  • Monthly Competitor Monitoring

  • Local Citations & Quora Links

  • Geo-Targeted Content Posts

Local Content & Engagement

Results

The content strategy drove strong growth in engagement. Miami GBP views rose by 141%; 7 Q&A entries improved patient query responses; 2 Quora posts generated backlinks; and 10-15 iFrame map embeds increased local visibility. Deerfield Beach also gained improved local reach and brand awareness.

Challenges

  • Miami Posts Poorly Optimized

  • Q&A Section Underused

  • No Quora Presence at All

  • Limited Geo-Tagged Content

  • Deerfield Had Few Posts

  • Inconsistent Local Engagement

Solutions

  • Published 2 Optimized Posts

  • Added 7 Q&A Entries

  • Posted 2 Quora Articles

  • Created Geo-Tagged Images

  • 10-15 Iframe Map Embeds

  • Boosted Local Engagement

Local Content & Engagement

Client Review

"141%+ GBP Views Increased"

Working with Monday Digital completely transformed our Google Business Profiles. Our Miami and Deerfield Beach locations are now far more visible, generating more directions requests and phone calls from clients. The dual-location strategy & optimization truly drove measurable growth for our business.

Dr. Kyle Krupa

KRULAB

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