CoffeeTec – Largest Coffee Equipment Store

Client Scott K. Plail
Timeline 2023-Present
Industry Coffee Equipment
Monday Digital project details destop view

Project Background

CoffeeTec, a growing coffee-roasting machine reseller, needed a stronger digital presence to organize its products, improve content, and address technical issues. Their store had inconsistent data, a complex structure, and limited organic visibility. Our job was to optimize the website, update product information, and improve the user experience across all areas.

Our Responsibilities:

  • Navigation rebuild

  • Product data upgrade

  • Technical cleanup

  • UI/UX adjustments

  • SEO-driven content

  • Multi-channel posting

What We Did on the Development Side

Result

Our development work improved navigation and product pages, fixed 1000+ technical errors, and updated tags, resulting in a faster website, increased user engagement, and sales.

Challenges

  • Confusing overall navigation layout
  • Product pages lacked structure
  • Tags were duplicated & incorrect
  • The infinite scroll did not function
  • Missing product status indicators

Solutions

Monday Digital project details mobile view

Design Work

Result

Our design updates improved mobile and desktop layouts, optimized images, and added manuals and engineering drawings. We made the website easier to use to boost customer interaction.

Challenges

  • The product layout looked unbalanced

  • Collections lacked visual clarity

  • Mobile images were inconsistent

  • Details were intricate to scan

  • Engineering assets were unclear

Solutions

  • Redesigned full product layout

  • Improved collection page visuals

  • Corrected all image dimensions

  • Organized information structure

  • Added watermarked drawings

CoffeeTec Design Work
CoffeeTec Marketing Work

Marketing Work

Result

Our marketing initiatives included updating over 230 product descriptions, publishing more than 15 high-quality blog articles, and implementing comprehensive SEO optimizations. As a result, CoffeeTec experienced an estimated 268% increase in sales.

Challenges

  • Weak descriptions across products

  • Missing product manuals and drawings

  • Low overall organic visibility

  • Blogs needed detailed updates

  • No clear product alternatives

Solutions

  • Rewrote over 230 product descriptions

  • Added manuals, PDFs, & drawings

  • Published content across platforms

  • Updated blogs with SEO keywords

  • Added alternatives and videos

Quotes From Our Happy Client

“268% Sales Growth Achieved”

They cleaned up 1000+ issues on our website that were holding it back, and our online presence improved quickly afterward. They refreshed product descriptions, published helpful blogs, and made it much easier for customers to find us on Google. We saw an estimated 268% increase in sales along with a substantial boost in organic visibility. The team's updates were clear, organized, and directly improved our online business results.

Scott K. Plail

CoffeeTec

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