CoffeeTec, a growing coffee-roasting machine reseller, needed a stronger digital presence to organize its products, improve content, and address technical issues. Their store had inconsistent data, a complex structure, and limited organic visibility. Our job was to optimize the website, update product information, and improve the user experience across all areas.
Navigation rebuild
Product data upgrade
Technical cleanup
UI/UX adjustments
SEO-driven content
Multi-channel posting
Our development work improved navigation and product pages, fixed 1000+ technical errors, and updated tags, resulting in a faster website, increased user engagement, and sales.
Our design updates improved mobile and desktop layouts, optimized images, and added manuals and engineering drawings. We made the website easier to use to boost customer interaction.
The product layout looked unbalanced
Collections lacked visual clarity
Mobile images were inconsistent
Details were intricate to scan
Engineering assets were unclear
Redesigned full product layout
Improved collection page visuals
Corrected all image dimensions
Organized information structure
Added watermarked drawings
Our marketing initiatives included updating over 230 product descriptions, publishing more than 15 high-quality blog articles, and implementing comprehensive SEO optimizations. As a result, CoffeeTec experienced an estimated 268% increase in sales.
Weak descriptions across products
Missing product manuals and drawings
Low overall organic visibility
Blogs needed detailed updates
No clear product alternatives
Rewrote over 230 product descriptions
Added manuals, PDFs, & drawings
Published content across platforms
Updated blogs with SEO keywords
Added alternatives and videos
They cleaned up 1000+ issues on our website that were holding it back, and our online presence improved quickly afterward. They refreshed product descriptions, published helpful blogs, and made it much easier for customers to find us on Google. We saw an estimated 268% increase in sales along with a substantial boost in organic visibility. The team's updates were clear, organized, and directly improved our online business results.
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Access to dedicated product specialists.